Well…Ed had it wrong in his earlier assessment. He didn’t quite get it right when he was yammering about modular design and the top of the page. Oh, yes, he had the modular design part right. What he got wrong was how the page was originally designed.
We’ve adjusted the illustration below to show the biz page as Ed thought it was designed (left) and as it was actually designed (right).
So, Ed’s earlier comments (below) about the story running under the photo are incorrect. Still, the hotel (lead) story and the People and Places package both doglegging over the Business Bytes package is certainly not modular design. There are no easy fixes on this one—looks like the entire page would have to be redone (including some adjustment of story length here and there) to make it modular. Suggestions?
FROM ED: The gray screen here is mine. I placed it on the page to illustrate the r-e-a-l-l-y bad wrap on the lead story. A design fundamental: Go modular and avoid doglegs where possible. The lead story here runs below the photo and over the “Business Bytes” package. Sheeesh! It would have worked much better to have run the hotel story in four columns, about as deep as it is now. Then run the Business Bytes below the 2-col photo. Or…am I missing something?
I don’t think jump heds of only one or two words help readers much. I mean…what does “Budget” mean? And if you think readers would already know because they came here from the front, that’s an assumption I’m not willing to make. Many readers actually start from the back of a section and work their way forward. “Budget” isn’t much of a reader-grabber head, is it?
So much for thoughts…let’s see what others say.