DEJA VU ALL OVER AGAIN? Well, not really—Robbie (see previous post) is News Editor of both The Loganville Tribune and The Walton Tribune.
1. The teasers offer me little help. I need page numbers. Perhaps you’re asking me to assume the stories noted here are on the front of each section. Why would you make me do that? Why not give me page numbers?
2. Why the blue reverse in the left teaser? Looks good in this pdf but how does it reproduce off your press?
3. The price burst over the nameplate cheapens the look…like a bad ad.
4. Why magenta for the day of the week? It gives it some pop, but again cheapens the look.
5. I’d suggest a bolder, darker Old English for the nameplate. This is very wimpy.
6. Too many photos—with three of them almost the same size—pull me around the page. I’m not sure which is the dominant package.
7. The weather logo gives the bottom package an unprofessional look. And…am I the only one who thinks that magenta for the high temperature and cyan for the low is outdated?
1. Why the blue and the tan in the teasers here? Just for the sake of color…or is there some rationale for choosing these colors?
2. Good lead photo but perhaps the type above it gets lost.
3. If you’re gonna use a drop cap here, give it some size…and perhaps some color.
4. Three lines is a lotta byline. Have you considered putting the contact line at the end of the story?
1. The price burst on the nameplate was left on the first page, right on the second. Not it’s left again. Do we move it on purpose? When can you ditch it?
2. It would have helped the lead package to make the cutout photo larger and the other smaller. The package doesn’t really dominate.
3. When you cut out a photo of a person, it’s not a bad idea to run a line below the photo, giving her something to stand on. Here. it appears she’s levitating.
4. Not sure the use of the gray italics in the lead head helps much.
5. Your headline fonts are Times and (I think) Helvetica Compressed. Tired. Tired. Tired. Look for something new.
6. Good spacing between packages on all these pages.
7. Some headlines are just too small.
8. The General Mills headline is four lines of lead head, then two more lines of subhead. That’s a bit much.