HERE ARE TWO FRONT PAGES—one current and one from early last year. Angie’s done some redesign and wants our thinking on how it turned out.
“Hey Ed — My name is Angie Adair and I’m editor of The Beacon, a family-owned weekly in a mostly tourist market on the shores of Lake Erie in Ohio. I came on last year and redesigned in February with a new flag chosen by our publisher. Here are two pages — one new and one old — for comparison. Critique away!”
Overall, I think the new look is much improved. I really like that you got rid of the blue tint behind the Tell Tales column (nice work moving it to the bottom with the blue bar). I like the new headline face and the page just seems better thought-out and organized. I’m not taken with the the redesign of the nameplate, though. The smaller size is a plus but the gradient in “Beacon” looks almost cartoonish. As for the art, I’d much rather see a photo. Photos are realistic and more credible. For comparison, check the nameplate from the Ludington Daily News (below). The photo was taken during a winter storm. I love it because the waves and white water give it a real dynamic.