A NEWCOMER TO THE BLOG, Linda writes asking for some help on a recent issue. For this week, let’s just start with the front page. We’ll get to others during coming weeks.
We are looking to refresh our design and I am submitting our latest edition for your comments. It’s been a number of years since we’ve changed styles on headlines and I want to look at those. When we put the “60 second Informer” on the front we immediately had good reader feedback, but as with all things I think we need to refresh it and we are considering color to help that. It was designed before we went to a printing company that utilized color. We have also just updated our computer programs so are excited about new things we can learn with InDesign.
FROM ED: Some thoughts…
1. Speaking of color, I’d rid the page of all the cyan. It’s overused in the weather package at the bottom. Perhaps go with a darker blue—or upgrade to a completely different color (dark red and dark green work well, too!).
2. I like the “60 second informer” idea but would want to change the standing head—it’s a bit overdesigned. Also, I would be careful NOT to do a color background to the package. Often, it’s very distracting, difficult to make it work with photos and it can make the type hard to read.
3. The index box at the bottom of the “60 second informer” package needs a redesign. It sticks out like a sore thumb. Have you considered doing a horizontal index below the weather?
4. Unless you’re very attached to the nameplate, I’d redesign it, too.
Enough from me…how about the rest of you blog readers? Let’s give Linda some help!