FROM THE “HEART OF CENTRAL OREGON” comes this threesome of pages, submitted by Leslie, editor. No note, but a quick request in the subject field of her email: “Would live to hear any input.”
Pages follow, with comments from Ed below each.
1. Typography is dated, from the Americana type in the nameplate to the headline typeface to the bylines.
2. As a rule, tint blocks over packages (“Parks district…”) tend to bleed the photo of impact and make the text more difficult to read. I’d look for another way to give a package some reader appeal. And why this color?
3. Nice job of packaging UPC, weather and other information at the bottom, though I don’t understand the negative space to the left of the index. And…let’s look for something other than cliché weather logos. Try for weather photos. Yes, you can find them: My clients do!
4. Lead head (“ODOT pledges”) is very small. Not much impact.
5. Side caption on the road photo is unnecessary—especially if all that wasted sky had been cropped out of the top of the photo.
1. The Optima typeface used in the section flag dates to the late 1950s. Let’s look for something more current…and with a bit more character.
2. Standing heads (SPORTS @ REC NOTES and PREP ROUNDUP) are inconsistent. Do you have a design style guide? Do designers follow it?
3. Another side caption.
4. Another unnecessary tint block behind a story.
5. Is the Oxford (thick-thin) rule standard for boxing packages? What are the guidelines for use of rules and boxes?
6. A jagged shift in structure from six columns to five.
1. Ditto my previous comments about the type in the section flag.
2. Good photos, nicely used. The fades on the top and bottom photos helps.
3. The red headline and the box on “MOUNT HOOD RAILROAD” gives the infobox just a bit too much graphic pull. Might have been better without a box and with the headline screened to 40 percent black or so.
4. The border around the page helps.
5. A bolder sans serif headline might have worked better. Headline and subhead here seem a bit wimpy.
6. Type next to the “Let’s roll” photo needs adjustment to fix poor wordspacing.
7. Would this story have worked better if set all flush left?
So…those are my thoughts. How about the rest of you. Anything to add?