SPECIAL SECTIONS GIVE US a chance to show what we can do when we’re allowed to stretch our wings. Here are two pages from a section of the Kanabec County Times. Marah’s note follows—and Ed has some comments below each page. Then…it’s your turn.
FROM MARAH: Here are pages from our April 15 edition of the times. We had a separate section for spring sports. The color page is the front and the black and white is the next page. There were five pages in all.
I like: 1) The way the type is done along the right edge of the page. 2) The sports labels in the white type below the left arm of the subject.
I don’t like: 1) The photo—the background is way, w-a-y, w–a–y too busy and I don’t get why it’s tilted. I’d have lightened the background to make it almost go away. Better yet, let’s find another photo. 2) The script type. 3) The tilting of the type on “Spring Sports Preview.”
Overall, the page is just t-o-o busy and I can’t get past that. Perhaps you’re just trying too hard here. Remember: Great design is not the act of adding elements. It is the act of taking elements away.
I like: The bold label—though I would have made it somewhat smaller (and without the black rules) and incorporated it into the folio.
I don’t like: The static photos. Seems to me that if you had been planning this section for a while (and that’s how it should work), you would have had time to set up something more visually interesting. Photos of kids standing or kneeling and just looking at the camera…well, they’re just too static.
So…is Ed being just too critical? Too negative? How about you…what do you think? Let’s hear it!