HERE’S AN ENTRY FROM Josh Dewberry, who has been following Ed Henninger’s Blog for some time now. Josh asks Ed to be gentle—but that goes against Ed’s cynicritisarcastic nature. Nonetheless, Ed makes the effort in his comments below Josh’s page.
FROM JOSH: Attached is my first submission for the blog – please be gentle. If you’ll notice, I shot the photos (90 miles in 10 hours at 12 mph!), wrote the story and was shouldered with laying out the page. I didn’t get too creative with the design, but am still pleased with outcome. Let me know what you think.
FROM ED: The lead photo and the battleship photo make this page. The headline, on the other hand, is just a bit much. Too red, too italic, too all-cap. It draws attention from the photo package. That type face, I believe, is Optima (or a clone), a face that doesn’t know whether it wants to be serif or sans serif. It’s also v-e-r-y ’60s. Unfortunately, that was about 40 years ago. I assume, Mark, that it’s the type face-of-choice at The Monroe Journal, and that means it’s probably time to look for something classier, more contemporary and more compelling. Regardless, I really like that lead photo—and the fact that you helped the package by getting the head to “read out” of the photo.
How about the rest of you…thoughts? Comments? Was Ed gentle enough? Too gentle?