FROM NOVA SCOTIA COMES this front page from The Casket. ME Brian Lazzuri gives us some background on the name in his note. Ed offers some observations below.
You know what they say long time reader, first time submitter. Attached is the Casket’s most recent front page. I guess before we go any further I need to explain the name of the paper which as you can see is unique.
The Casket is the weekly newspaper for Antigonish, Nova Scotia, with about 5,000 in circulation. Founded in 1852, the paper is one of the oldest continuous weekly newspapers in North America. At the time casket (a treasure chest of jewels) was a more common term. The name has stuck.
Nothing special about this particular issue…just a typical front page for the paper. In the last two years we have changed the nameplate and implemented some style changes to introduce consistency but we know more can be done. So have at it. We look forward to yours and others’ feedback.
FROM ED: I have a list of concerns, Brian. I’ll try to keep this short and sweet:
1. The nameplate is too weak. I almost disappears. I’d go for a bolder font.
2. The teasers are too cryptic. Only two or three words isn’t quite enough to grab my interest. I like the treatment of the photos here, though. They’re attention-getters.
3. Only two stories and a separate piece of art aren’t quite enough for most readers. I usually go for at least four to five stories and art on a front page.
4. The top (CIS tournament) package doglegs. I would have wrapped the story under the photo and redesigned the rest of the page from there.
5. Headline on the lead package is smaller than the drugs package. If it (CIS) is the lead, it should carry the larger headline. And…it should be in a bolder font.
6. I’d place a four or six point rule above the ads, to give a greater sense of separation between the ads and the news area.
Despite the negatives I’ve noted, I think there are lots of positive possibilities here and I hope you will continue to share pages with us over time.
How about the rest of you? Brian is asking for our help…let’s give him what we can!