WE’RE BRANCHING OUT! We recently had a submission from a newspaper-affiliated magazine (Valdosta Scene) and now comes David Laferriere, whom I worked with during his time as a newspaper design director.
David is now working at Wheaton College, a four-year Liberal Arts College in Massachusetts. David’s note follows, then his offering, with a brief note from yrs. truly.
I may not be a newspaper designer any more but I am still designing pages for readers.
I recently completed my first Wheaton Quarterly magazine for the Wheaton College community. I’ve attached a four-page spread about Wheaton College alum Angela Mullins. There was a lead-in along with text from one of Mullins’ stories. My goal for the spread was to make the text-heavy piece not have the feeling of a lot of text. So I had some fun with type. Check it out.
FROM ED: I like what you’ve done here, David. I especially like the “fun with type” on the bottom two pages. My only question (confusion?) was the four legs of type at the top left of the third page. It took me a while to realize it was the continuation from the front page. Other than that, I think it’s bright and sophisticated. Not something I’d do in a newspaper, I think…but it works for me!
How about the rest of you? Would you do this in your paper? When? Why? Would you be concerned about readers not being able to follow it?