FROM OSCEOLA, WI, COMES a request for comment. Carrie Larson would like our thoughts on a few elements, but for this week I’ve put together only the nameplate options they are considering.
The present nameplate/teaser setup is at top, with three redesign concepts following.
Our newspaper has had the same front page since about 1993. It may be time for a change. We discussed a redesign over a year ago, but nothing came of it.
I’m including the layout we use now and possible ideas. We have to incorporate a space for the label on the right. Please give feedback on the headline font and body text, too.
I enjoyed your presentation at the Minnesota Newspaper Association convention.
FROM ED: My first impression about all of these is that they are v-e-r-y deep. I’m sure that’s because the mail label runs vertically in the right corner and I assume that positioning cannot be changed. Even so, the bottom two suggestions are far too large. I would consider keeping teasers in the package but perhaps under the nameplate. The teasers would help in two ways:
1. Keep the nameplate smaller.
2. Continue to give your readers a look at what’s inside.
So, I’d keep the teasers—but redesign them to give them a more contemporary look. I’d start by killing the boxes around them, perhaps separating them with just a hairline rule. A screen behind the teasers might help. By all means, get the UPC code and the index to the bottom of the page where they belong.
Those are my thoughts, for starters. I’d like to give others the opportunity to jump in here with their comments. Please do!