IT LOOKS LIKE we’ve fooled Patricia Parmer into believing that we actually know something about page design! OK…so we do. And Patricia’s back for more of your comments, criticisms and witticisms. Three pages follow, all part of a series on “green” dwellings.
As usual, I stir the pot, with some thoughts below each page. But what we really need is your thoughts. You’re invited to jump in.
1. A bit too much typography at the top, with the serif italic (in two sizes) then the large sans serif headline—then back to serif italic for a drophead.
2. Though I like the “Off the grid” idea at the bottom, actually placing a grid there kinda makes it “on the grid.” And…it feels rather gratuitous.
3. The caption on the lead foto mentions the sun streaming in the windows…yet the picture was taken with the windows in the shade.
1. Too much typography again, though I suspect part of the approach is dictated by a style guide.
2. I’d resize the middle photo to make it the dominant shot. It’s the most visually compelling of the three.
3. Not turned on by the orange tint blocks—and scattering them makes them even more distracting.
4. Spreading the photos on this page and the one above makes the reader go all over the page. Much better to cluster the photos (one of the first design rules I learned years ago!) and run the type around them. Perhaps keep one photo at the bottom, with the type running in an H pattern.
1. I like the color change in the lead headline.
2. Nice work clustering the two top photos and the type to the right of them.
4. How’s come (that’s a “southerunism”) this text is justified while the earlier pages were flush left?
3. Do your writers a-l-w-a-y-s write soooooo long?
5. One more time: too much typography going on at the top of the page. OK…it’s a dead horse.
Well, I think that’s all the feedback I have in me for now.
What are your thoughts? Comments? Criticisms? Witticisms? Join the fun!