NEWCOMER LARRY SEE submitted this page with the note that he’d “like to refrain from comments until the end.” From that, I assume he wants to see what we have to say first…then he’ll jump in with some follow-up comments of his own.
Larry notes that the Messenger is a 5,340 weekly near Louisville, Ky.
Larry’s page and my comments follow.
FROM ED: Ouch! This is a page that requires substantial redesign, from the teasers and the nameplate to the headlines to the captions to the UPC/index package at the bottom. Some quick points:
1. Avoid oval photos, even in teasers. It’s an approach reminiscent of high school yearbooks in the 1960s.
2. The design of the nameplate and ancillary information is outdated.
3. Let’s look for something more readable than Times for body copy.
4. We can also do better than Times for headlines. Times has been overused.
5. Word spacing in captions needs adjustment.
6. There’s too much going on here: The fire package almost seems to blend into the ice storm package, despite the blue tint block.
7. Tint blocks behind photos tend to bleed the impact of the photos.
8. Wasted space in the bottom UPC/index package.
9. Gutter runs the entire depth of the page between second and third columns.
10. Teaser type is too tiny to deliver any impact.
So…there’s my 10 cents worth. I think Larry needs to hear from the rest of you. Please chime in—then we’ll see what he has to say!
UPDATE: Here’s a comment and a suggested revise (see page below) from Lauri Shillings: