Daily Archives: 01/25/2010

To cap or not to cap…

UPDATE TO THIS POST: Please see Kristin Coker’s comment on this post—and my reply—for clarification.

A client editor asks an interesting question—and I’m sure there are a bajillion answers to this one:

When doing “upstyle” headlines (capitalizing most or all words in the head), what are the rules?

What words, if any, are not capped? Prepositions, infinitives, conjunctions, articles?

I have one client, for instance, that capitalizes every word in headlines: That way, there’s no confusion and no battles about “the” or “to” or “and” or “in” or “for”…the list is endless.

So, what are your thoughts? What rules do you follow at your place? Your comments, please.

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