MICHELLE GREEN is the Editor at the Monadnock Shopper News in Keene, NH, and a newcomer here, so…welcome, Michelle!
Michelle offers this page for your comment. Her note follows.
I’ve been reading your blog for a while and enjoying everyone’s examples of pages. I’m also a little envious of the space they have to work with. It’s rare that I get a full page, or even half a page, to work with.
But once a year, we print our annual Yesterday and Today historical section. I get a full page to work with. And I have no idea what to do with it. We’ve kept it the same basic format for years but I’m eager to update its look. Some limitations: The pictures are historical, so they’re almost always black and white. Occasionally we print them in sepia tone just to be bold and daring (hah!). I’ve occasionally had process color to work with, but often I get just one spot color (I get to choose it, though). I’m betting you and your readers have some good, implementable ideas to make this look a whole lot better.
FROM ED: Seems to me you’re paying a bit more attention to the wrapping than the gift. The photos are the real gift here and should be played as large as possible—with one dominant. All the blue framing and snowflakes and swirls might have been fun to do but they add nothing to the page. As a matter of fact, they’re really a distraction. Remember: great design is the art of taking things away. Try this exercise: Do the same page over again—but this time without the frame and without the blue. I’ll bet you can improve on it.
Now…let’s see what others have to say!