HERE’S A DIFFERENT APPROACH to a longer page 1 story—at a newspaper that does not allow jumps from Page 1.
Emily Killian at the Shelby Star in Shelby, NC, sends along this note:
“Would you mind opening this up for comments on your blog? This was our first attempt ever at what we’re calling a “dogleg 1A.” From a design standpoint, our paper is notably difficult because we have a “no jump” rule. On the plus side, it made getting both heds above the fold a lot easier… on the down side, we used a screen to differentiate between the two stories.
Not sure if I like what we ended up with… what do you and your readers think?”
FROM ED: My first reaction is that I’m delighted to see another paper that has a no-jump rule! I applaud The Shelby Star for placing the reader first. I’ve long been an advocate of a no jump policy but I have only occasional success at convincing my clients to go that way.
My reaction to the layout of the story—and especially the screen behind it—is more negative. I’m not sure of the purpose of the screen and I know that many readers find text type difficult to read against a color tint. For me, the answer to handling a story this long is to segment it. You’ve already kinda done that with the “Large net” and “How it worked” and the pull quote and the infobox—so this story already is in several parts. I’d have taken some of those parts and placed them on an inside page, with a refer off the front. Yes, it’s almost the same thing as jumping, but when you segment, you give readers a choice. Having to jump is a chore.
Let’s see what others have to say. Comments, folks?