The Tiffany box.
FAST COMPANY MAGAZINE’S web site carries this fascinating slideshow that briefly describes “The Secret Design History of 12 Famous Brands.”
The FedEx logo.
The Campbell’s Soup can.
The Playboy cover.
The blue Tiffany box.
The Coca-Cola logo.
The Toblerone box.
No, it’s not news design. But it’s fun to look at . Think of it as eye candy.
HERE ARE TWO MORE pages from Michael Smith, a steady contributor here.
At our publication, it’s hard to do anything with non A-1 section fronts given the bottom half of the page goes to advertising. Usually, when I have good content, I run the photo big and put the story on the photo if the photo allows. Here, the photo also allowed a secondary photo to be added.
Lately, I’ve been centering my headlines to add white space. It also adds a feature flair to a straight news page.
FROM ED: I like the top page, Michael, and I’m not against running type in the sky (or other open space), as long as it doesn’t do damage to the photo. In this case, I think the overlay works well.
Your comment on the second page that “Lately, I’ve been centering my headlines…” concerns me in one respect. It’s an indication that you may decide at another time to go back to flush left headlines. So…the possible lack of consistency is a worry. If you’re going to center headlines, then go to that as a style—and follow it through on all pages. With the exception of an occasional feature, your headlines should follow a set style (either flush left or centered) so readers can find comfort in that sameness.
You may have seen (and voted in?) the poll on all-caps headlines. If not, check it out in an earlier post.
I’d be interested in seeing your response to these comments, Michael. And others…what do you have to say?