PREVIOUS POSTS have mentioned concern about all-caps headlines. That is: most of you don’t seem to like them. For my part, I’ve never really understood why designers use them, except for use on a special features package.
The one advantage to all-caps heads is that they have no descenders—and that can occasionally make a difference in a design. Other than that, all-caps heads seem to add undue emphasis to a package.
Here’s the poll. Cast your vote.