MARC STUMBO at The Beacon, the Catholic diocesan paper in Paterson, NJ, sends along these four pages for your review and comment.
“AFRICA: Facing a centerfold layout with submitted photos can be a challenge. In this layout I was fortunate to have a good-sized main story and three sidebars. The brown in the main head and drop cap evokes (to me) rural Africa and it picks up the dominant earthy tone of the photos. Keeping with that theme, I generated a map (I’m a strong believer in maps) showing the region in relation to the African continent. The sidebar on the archdiocese of Dar es Salaam went with the map perfectly. Using subheads broke up the copy a little and keeping everything flush helped to maintain the feature look. As always our outside sources are named. While I am not a huge fan of color behind text, the green and tan boxes pick up on the overall color scheme and break up the layout a bit.
“DARFUR: This is a CNS (Catholic News Service) set of features and sides and accompanying it good art by CNS photographers. The anchor photo lent itself to overlay type and I did a very simple white type with an outline and solid black drop shadow. The map serves to illustrate the region without a need for a caption. As I always try to do, there are three typefaces: head, body and caption/byline. I hate the ransom-note look. I generally do an even number of columns in a centerfold but this time seven seemed to fit. The gutters are large and margins around the photos larger than usual as well. This helps to add some white space to a layout that contains a large amount of body type. I enhanced the saturation of the anchor photo to give it more pop and if I did it over I would sample the red scarf and use that color for the drop caps.
“PAPAL VISIT: For the pope’s visit to New York in 2008 (we’re just outside of NYC in New Jersey) we took a single CNS story, found some papal facts and figures, and created a timeline of his upcoming visit using CNS stock photos and one by our managing editor. I thought the pope with his hands in the air would make a great graphic and it did after knocking out the background, and placing the type behind the pope added impact. I used Papyrus for the main head—a seldom-used face—and it seemed appropriate. This was done in Quark 6.5, which has no drop shadow capability, so I generated the drop shadows behind the photos in Illustrator and imported them as .eps files. The graduated color box under the pope gives him a point of emergence and I completed it at the bottom; it’s something I rarely do but this time it made the layout work. It’s also rotated—17 inches wide and 22 inches tall —marking the first and only time (so far) we have rotated a centerfold. This eliminated page 13—which caused our printer to ask us to repeat our explanation of why there was not going to be a page 13 in that issue.
“NEW ORLEANS: Again we had a centerfold in mind with submitted photos. While the quality of the images may have been lacking, their subject matter had impact. I rescued the shoes pic from the discard pile—it was a very small portion of a very different photo and very underexposed. I thought it would make a great graphic. The purple/lavender (purple screened back) serves to enhance the caring theme and I picked up the main head type face for the drop caps. Four faces this time including the main head. I generally do not like skewing pictures but in this case it breaks up the layout and adds white space. The drop cap pops out of column in the first graph and adds interest.”
Thanks, Marc. Lots to digest here but I appreciate your detailed comments.
Your comments? Remember the bribe: a free copy of one of my books (your choice: Henninger on Design or 101 Henninger Helpful Hints) to the best page each month—and to the most helpful comments.
Go to it!