HERE’S ANOTHER PAGE from Lauri Shillings at the Journal Review. Her comments pretty much say it all:
“Here’s what our editorial team likes to have on the front page.
To me, this is a glorious example of what NOT to do on your front page.
<winces in pain while looking at it>
Granted, they have to put up with all those small ads on the left column, the banner at the bottom, AND a corner flag at the top. (When will the greed ever end???)
But still….??? They could make their news hole the best they can, right?
Just for the record, I fought against all those ads on the front and was trumped soundly by our upper management team. I also fought against the color boxes and was overruled there too.
I really want some good advice for our editor and his staff, and our publisher. What advice can you offer???
<smiles- somewhat maliciously >
FROM ED: Lauri, I think you hit the mark with it being an example of what NOT to do. The tint boxes border on the hideous…and they make the stories difficult to read. Let’s let others have a crack at this…and I’ll come back with extended remarks after I’ve had time to get over the headache this page gives me.
MORE FROM ED: A few suggestions to improve this page:
1. Ditch the tint blocks.
2. Place more space—and a heavy rule—between the rail of ads and the news area of the page. I suggest 3 picas of space with a 4 pt 30% black rule.
3. Go to flush left in the 4th of July package.
4. Redesign teasers at top to get art out of the boxes.
5. Allow more space between each package of stories on the page.
6. Set up a color palette for Page 1 ads.
7. Allow only so many characters per ad.
Lauri’s asking for “some good advice…” here. Let’s help her out, folks.